In the years to come, it's important to take a look back and learn about the major fashion trends that defined 2024. At Heuritech we have our trend forecasting services that have provided invaluable insights into the changes and rises in fashion choices. In this article, we present the top 10 trends of 2024 and reflect on their development and the demographics that have embraced these trends. This report not only outlines the essence of the last year's fashion and style scene, and sets the scene for forecasting future trends.
10 Top Trends of 2023
1. Slingback pumps are the new trend in chic style
The year 2024 saw slingback pumps had an impact with the
most impressive 40% growth when compared to last year's. This growth was due to
a younger demographic of consumers between the ages of 26 and 35, who were
embracing the mix of traditional style with modern flair.
Slingback pumps, distinguished by their wide heel and strap,
are an incredibly versatile accessory to your wardrobe and are suitable for
formal and casual events. The data from Heuritech suggests that this trend is
gaining growth, establishing slingback pumps as an emerging star in the market
for footwear.
2. Red outerwear is A bold fashion statement
Red outerwear was the main focus on the runways and in the
streets and showed a significant 14% increase over last year. The vibrant color
enticed an array of people including mainstream, trendy, and hipsters who were
between the ages of 26 and 45 and beyond. The appeal of red extended to formal
shoes with 19% more popularity among edgy shoppers. The widespread popularity
of this trend underscores its importance by 2024, making red outerwear an
essential item for those who want to stand out.
As we detailed in the report on Fashion Network, as red was
the primary color in womenswear, and was prominently visible on our panel of
consumers the vibrant hue is now making an important impact on menswear
collections as well.
3. Wide-leg denim jeans: comfort blends with fashion
Denim with wide legs is on a constant increase in the past,
and 2024 was not one of them which saw an increase of 23% in visibility.
This style was most popularly embraced by fashionable and trendy people who
adored the combination of comfort and fashion. Wide-leg jeans offered a casual
and fashionable alternative to conventional denim styles, which made them
popular for a variety of occasions. They are regarded as an emerging star, and wide-leg denim trousers are predicted to continue their current growth rate in
the years ahead.
4. Denim midi skirts: a retro revival
The popularity of denim midi skirts reached an astounding
rise of 171% by 2024 which makes them one of the top trends of the season. The
resurgence was driven primarily by those aged between 26 and 35 however, a
significant amount of interest was being expressed by those who are 45 or more.
The fashion's popularity was a mix of the trendy and edgy segments which
demonstrates the broad appeal. The rapid growth for denim-inspired midi skirts
hints at an incredibly strong chance for growth, confirming their position in
the current fashion.
5. Floor-length denim pants: embracing edginess
Denim pants with a floor-length were able to witness a
notable 47% rise in popularity by 2024. This fashion trend was mostly popular
with fashion-conscious and trendy customers in the 26-35 category. Their appeal
is their striking silhouette and sexiness which makes them essential for
those who want to stand out. According to forecasts, the robust growth of denim
shorts will continue, establishing them as a major trend in the market for
denim and an essential part of a wardrobe.
6. Pinstripes: the calm luxurious aesthetic
As a part of the elegant and quiet style, pinstripes
have experienced an increase of 63% in visibility from the fall of 2022 until
the fall of 2023. This style was primarily favored by the younger demographic
of 26-35 years old who admired its timeless beauty and flexibility. Pinstripes
effortlessly blended into Office Core aesthetics, offering an elegant and
subtle design. They are a constant riser. pinstripes are expected to keep enticing fashion enthusiasts in 2024, which makes them an essential item for
anyone looking for a sleek style.
7. Cargo pants: practicality is fashionable
Cargo pants became the most popular item in 2023, resulting
in an astounding 26% increase in popularity on Instagram between the fall of
2022 and the fall of 2023. This trend resonated with consumers between the ages
of 16-25 and 26-35. The staples of the utilitarian wardrobe offered flexibility
and versatility, making them an essential option for denim. Through seamlessly
blending style and function cargo pants suited an influx of stylish people,
which ensured their long-term importance in the fashion world.
8. Biker boots: rebellious return
The biker boots made a noteworthy return in 2024, which saw
a 14% growth of Instagram visibility from the fall of 2022 through the fall of
2023. The trend was well-liked by the demographics of the 26-35 and 36-45 age
groups who loved the boots' quirky style and bold look. The popularity of biker
boots was influenced by the Millennial interest in second-hand and thrift
stores and the addition of contemporary, groovy fashions from brands like
Balenciaga as well as Martine Rose. They were versatile and provided a fun and
spirited touch for any look.
9. Ballerinas are a classic revival
The ballerinas of the past were thought to be quaint, but
they have seen a dramatic 47% rise in Instagram visibility between the fall of
2022 and the end of fall of 2024. It was surprising to see this trend show
widespread acceptance not just within those aged 45+ but also a significant
increase among younger demographics of the 26-35 age group and 36-45 years old.
The traditional style of footwear saw an upswing and has captivated many
people with its timeless appeal and flexibility. The return of ballerinas
featuring patterns like glitter, fishnets laser-cut satin, leather, and a
variety of toe designs made them a popular fashion item in 2023.
Adopting the off-duty-ballerina-style
Fashion is a continuous cycle. This is particularly true
when once-disliked fashions like the Y2K style are resurfacing at a rapid pace,
either in a literal, fantasy, or contemporary way.
Similar to ballerina shoes they were the most unfashionable
pair of fashion shoes and are growing in popularity because they are
comfortable and have been a necessity since the closing of lockdown.
Based on our research the ballerina flats have experienced
significant growth, with an ongoing upward trend in the USA since the spring of
last year and a particularly significant increase in Europe.
Although the themes are straightforward, the contrast of
roughness gives a new edge to this feminine trend.
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